At Chapter20, the best work happens when senior people stay close to the problem. Not managing it from a distance. Not delegating it down. Actually in it from the first question to the last pixel.
Not the easiest year to start anything.
But Yuko had spent years inside one of the biggest UIUX Agency in Indonesia watching good design get made and then… not really land. Beautiful screens. Decks that won pitches. Products that didn't move a single number that mattered to the business.
Drop in a specific project, meeting, or frustration that actually happened the moment the studio became inevitable.
So when the world paused, they didn't. Two friends, one shared bet: that experience design should actually work for the user opening the app, and for the business paying for it.
Chapter20 started small on purpose. No floor of juniors. No layers between the people deciding and the people doing. Just two people, in it, from the first question to the last pixel.
Not as a studio, as practitioners. We have been in the rooms where these decisions get made.
We're selective. Every project gets the founder's attention, not a junior team.
Across banking, telco, e-commerce, and consumer apps. We know what works in the Indonesian market.
The work below was designed by Yuko prior to founding Chapter20, at Aleph-Labs. Shown as proof of the experience behind this studio not as Chapter20 client work.
We don't just do what we're told. If something doesn't make sense, we say so. If there's a better way, we'll bring it up.
Every design decision has a reason behind it. We're not here to make things look good we're here to make things work.
We don't send updates once a month and hope for the best. You see the work as it happens, and give feedback in real time.
Building a product means a hundred decisions you didn't expect. We've been through it enough to help you make those calls with confidence.
We're selective about who we work with, every project gets us in the room, not a junior team.
Be yourself, and notice it when others are too.
Lean on each other. Stay curious.
Good enough isn't good enough. Keep pushing.
Good work gets you the next project. We don't chase logos, we chase trust.
Celebrate the wins. Laugh at the misses.
No forms, no funnel. Send us a line about what you're building, you'll hear back from a founder, not a bot.