Indonesia's marketplace for authenticated sneakers, streetwear,and watches rebuilt so the hype never outpaces the trust.
Kick Avenue is one of Indonesia's largest marketplaces for authenticated sneakers, streetwear, and watches. But the buying experience hadn't kept pace with the catalog: listings felt inconsistent, authentication happened invisibly in the background, and a hyped release could overwhelm the app the moment it dropped.
The real challenge wasn't "sell more sneakers." It was: can a resale marketplace feel as exciting as a drop and as safe as a boutique, at the same time?
Chapter20 led design end-to-end, embedded with Kick Avenue's product and engineering teams over five months.
We turned an invisible back-office process into a front-and-center trust signal: every listing carries its authentication state, so buyers never have to wonder.
Designed flows and states that hold up when a hyped release sends traffic spiking: clear queues, honest stock counts, and no dead ends at checkout.
A flexible product system for sneakers, apparel, and watches: consistent cards, filters, and detail pages instead of three different experiences.
Most apps show you everything and hope something sticks. The Suits shows you exactly what you'd pick yourself because it's been paying attention since the moment you opened it.
No more digging through menus to find what you want. Just scroll the way you already do on every other app and everything you see is one tap away from being yours.
Some products deserve more than a thumbnail and a price tag. This concept treats every drop like an exhibit full-screen photography, the story behind the design, the craft behind the materials before you ever see a buy button. You're not scanning a catalogue. You're walking through a room someone curated for you.
"They made authentication something our buyers can feel, not just trust on faith."
Banking that moves with you — Product Design, 2020